CINEMAX Cinema Network is a Kazakhstani company doing business in the field of film representation in Almaty and Shymkent. The company is planning to expand its geographic presence and to enter the market of other republican cities with the first priority goal, the city of Astana.
The only shareholder of CINEMAX Cinema Network is Mr. Tulbasov, and the company is the affiliate of TS Development corporate group. The CINEMAX includes the following companies: Dostyk Cinema LLP, Cinema operation LLP, CINEMAX Astana LLP and CINEMAX LLP.
Anew project of TS Development Company is the CINEMAX Dostyk Multiplex Cinema was launched in August 2014 along with the DOSTYK PLAZA Shopping and Entertainment Center. The CINEMAX Cinema comprises 10 ultramodern auditoriums for 1,600 seats. The project is developed by Atelier Achatz Architects, the architectural European Company; the rooms are equipped with Christie projectors, the Dolby sound system, the QSC acoustics, 3D Master Image system and the Italian Lino Sonego armed chairs.
The main feature of the cinema is that the auditoriums are equipped with the advanced Dolby Atmos technology for sound reproducing. At the start of the cinema project the company conducted an audit of the equipment and the film show systems installed. An auditor was the biggest integrator in the CIS - the Neva Film Company which gave its conclusion about the full compliance of the cinema with international standards and requirements. The company has signed a film distribution contract with film distribution companies as Sulpak Cinema (Universal, Warner Browsers), Meloman (Sony / Disney, Central Partnership etc.), FOX and others. Since 2014 the cinema has been connected to the Rentrak online reporting system that transmits the studio fees and sales data on an hour basis.
Based on the results of 2015 the CINEMAX Dostyk Multiplex cinema is a leader at the box office results and visitors’ attendance throughout Kazakhstan with a share market of 20% in Almaty and about 8% in Kazakhstan.
CINEMAX Dostyk Multiplex is the on-line ticket sales leader in and occupies about 40% of all sales of movie tickets through the Tiketon service. The share of on-line sales in May 2016 is 12% of total sales of the whole cinema.
Lighting equipment: Christie projectors, Master Image Horizon 3D System
Dolby and Dolby Atmos Sound Systems, QSC acoustics
Cinema chairs from Lino Sonego and Ferco companies
Cinema occupancy rate: 25%
From its very foundation the CINEMAX cinema is constantly working on improvement and development their services, implementing new strategies and methods of work, e.g. to expand its film show services the 3rd movie auditorium was reequipped into the business format room and the luxury chairs were ordered at the Ferco Company for it. The Master Image Clarity 3D Systems was replaced on the advanced Master Image Horizon system. According to a 2015 survey the CINEMAX Dostyk Multiplex cinema is the box office results and attendance leader in Kazakhstan.